“Perfume is all about dreaming and nowhere captures the imagination as much as the city that never sleeps. This is my homage to the New York rhythm of life - the heartbeat within the world’s most iconic skyline. Encased by the glamour of Art Deco designs and the buzzing electricity of a fast-paced world - an escape can be found within Central Park, where dynamic woods mingle with a sweet floralcy - a refreshing oasis from the madness.” - Roja Dove.