“Rose is always used to temper the sensuality of white flowers as it lends a distinct coolness. I wanted to create a Rose that highlights the beauty of the ingredient without making a perfume that was cold and standoffish. I worked around the velvet quality of Rose to make it warm, soft and sensual - a very modern Rose which keeps unfurling, like the blossom itself which slowly opens to reveal its full beauty.” - Roja Dove.